Felipe Pantone
Commissioned by Google Arts & Culture
Produced in collaboration with Acute Art and Google Arts & Culture
Felipe Pantone’s first augmented reality uses Google’s AR Core technology to generate dynamic visuals based on landscape and real-time pollution levels. One pattern can be viewed globally in urban environments, and a unique version is available at the Grand Palais Immersif in Paris.
“This interactive artwork seamlessly blends my signature style into the urban landscape through an AR application. The fusion of art and technology in this dynamic piece invites viewers to actively engage with and influence its transformation”
Felipe Pantone
Pantone trying his AR artwork
Can this AR Artwork Help Fight Urban Air Pollution?
Data Chromesthesia uses Google’s latest Geospatial features powered by ARCore technology.
This brings Pantone’s artwork to life, turning your urban surroundings into a dynamic and ever-evolving audio-visual tapestry, encouraging you to look at the city in a new way.
The dynamic visuals respond to local pollution levels (enabled by Google Air Quality API) - going from black & white (representing poor air quality), to saturated colors (representing excellent air quality) to raise awareness about the breatheability of air in our cities.
Read more at Google Arts and Culture
Felipe Pantone, Google Arts and Culture and Acute Art present Data Chromesthesia
Exhibitions
2024
Grand Palais Immersif, Paris
Worldwide via the Acute Art app
Grand Palais Immersif, 2024
Worldwide launch: Amsterdam, 2024
Behind the scenes
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Felipe Pantone
Data Chromesthesia
2024, Augmented Reality
In collaboration with Google Arts & Culture
Felipe Pantone’s first augmented reality uses Google’s AR Core technology to identify different elements of a landscape and real time pollution levels. The dynamic visuals are enabled by Scene Semantics API and Air Quality API to generate two unique patterns based on Pantone’s signature style. One pattern can be viewed globally in urban environments, and the unique version is available at the Grand Palais Immersif in Paris. In both occasions, the AR will react to the environment in visuals and AI generated sound. The ever-evolving experience will appear in black and white to represent poor air quality, to very saturated colours when the air quality is excellent.
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Felipe Pantone is an Argentinian-Spanish artist. He started doing graffiti at the age of 12. He graduated with a Fine Art degree in Valencia (Spain) where his studio is based. Pantone’s work deals with dynamism, transformation, digital revolution, and themes related to the present times.
“Felipe Pantone evokes a spirit in his work that feels like a collision between an analog past and a digitized future, where human beings and machines will inevitably glitch alongside one another in a prism of neon gradients, geometric shapes, optical patterns, and jagged grids.
Based in Spain, Pantone is a byproduct of the technological age when kids unlocked life’s mysteries through the Internet. As a result of this prolonged screen time, he explores how the displacement of the light spectrum impacts color and repetition.
“Color only happens because of light, and light is the only reason why life happens,” Pantone says. "Light and color are the very essence of visual art. Thanks to television, computers, and modern lighting, our perception of light and color has changed completely.”
For Pantone, his art is a meditation on the ways we consume visual information. Drawing inspiration from kinetic artist like Victor Vasarely and Carlos Cruz-Diez (who both worked with movement) his contemporary work often produces the sensation of vibration as the viewer’s position changes in relation to the work. Pantone works on various software and then is translated into murals, paintings, and sculptures which give tactile merit to what is occurring in the digital world.
Whether it’s exhibiting in museums and galleries around the world, transforming a 1994 Chevrolet Corvette into something futuristic, or painting the largest mural in Portugal, Pantone’s diverse applications are united by the intersection of technology and fine art.” – Roger Gastman
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